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Done-for-you business automation

STOP LOSING
JOBS YOU
ALREADY WON

Most trade businesses lose thousands every month to slow follow-up, ignored invoices, and leads that went cold. We fix that — completely done for you.

86hrs
Lost per year chasing invoices
£2k+
Average in overdue invoices
68%
Of tradespeople chasing late payments
The real problem

THE JOBS ARE THERE.
THE SYSTEM ISN'T.

You are brilliant at the work. It is everything that happens after the job that quietly costs you.

📋

Quotes Going Cold

You send the quote, they say they will think about it, and you never hear back. You assume they went elsewhere. Most of the time they just needed a nudge.

Avg. 3–5 quotes lost per month
🕐

Admin Eating Your Evenings

You finish a full day on the tools, then spend your evening sending invoices, chasing replies, and following up on jobs you finished weeks ago.

86 hours lost per year
💸

Invoices Going Unpaid

Over two thirds of tradespeople are currently chasing at least one overdue invoice. That is money you have already earned just sitting uncollected.

£2,023 average outstanding
How it works

YOUR BUSINESS.
ON AUTOPILOT.

From the moment a lead comes in to the moment a review lands on Google — everything runs automatically.

1

Lead comes in

Someone fills out your enquiry form or finds you on Google. You get an instant notification with their details and a link to your dashboard.

2

Quote goes out

You fill in the job details in your dashboard. A professional PDF quote goes to the customer automatically. No emails to write, no formatting to do.

3

Follow-up runs itself

If they do not respond, follow-up messages go out at day 3, day 7, and day 14. No manual chasing. You only hear about it when they say yes.

4

Job done, invoice sent

You mark the job complete on your dashboard. The invoice generates from the quote data and goes out immediately. Chase reminders fire automatically.

5

Review request fires

Once the invoice is paid, a review request goes to the customer with a direct link to your Google Business Profile. More reviews, better ranking, more leads.

Lead notification
Everything included

ONE SYSTEM.
EVERY ANGLE COVERED.

Keystone replaces every tool, every manual process, and every dropped ball in your business.

🌐

Digital Presence

A conversion-optimised website and fully managed Google Business Profile that gets you found and turns visitors into enquiries.

Professional website build
Google Business Profile setup
Lead capture form
Mobile optimised

Lead & Quote System

Every lead captured, every quote tracked. Automated follow-up runs at day 3, 7, and 14 — you only hear about it when they reply.

Instant lead notifications
PDF quote builder
14-day follow-up sequence
Reactivation for cold leads
📄

Invoice & Payment

Invoices generate automatically from your quote data. Reminder sequences chase payment without you having to think about it.

Auto-generated invoices
Automated chase reminders
Overdue escalation
Payment tracking

Review Generation

After every completed job, a review request goes straight to your customer with a direct link to your Google Business Profile.

Automated review requests
Direct Google link
Better local ranking
More inbound leads
📊

Client Dashboard

Your own branded dashboard showing every lead, quote, invoice, and review in one place. Check it on your phone between jobs.

Live business metrics
Customer journey tracking
Quote builder built-in
Mobile accessible
📈

Monthly Reports

Every month you receive a clear performance report showing exactly what the system has done for your business.

Monthly performance data
Plain English breakdown
Revenue recovered tracking
Growth trend visibility
Simple pricing

ONE PRICE.
NO SURPRISES.

Everything included. No setup fee. No long contracts. Just results.

Keystone
£ 500 / month

No setup fee  ·  Three-month minimum  ·  Cancel with 30 days notice

Everything included:
Website build
Google Business Profile
Client dashboard
Lead capture & notifications
Quote builder & follow-up
Invoice automation
Review generation
Monthly performance reports
Get started — enquire today

Domain registration and professional email hosting are not included in the monthly fee. For legal reasons, these must be registered in your business name. Typical cost: £10–15/year for a domain and £5/month for professional email. We set everything up for you at onboarding.

Flexible payment options available. Ask us about split payment on sign-up.

Questions

STRAIGHT ANSWERS.

No fluff. If your question is not here, ask us directly.

Do I need a website already?
No. A new website is included in the package. We build it for you as part of the onboarding process. If you already have a website you are happy with, we can work with that too — we will discuss what makes sense at your onboarding call.
How long does setup take?
Typically 5–10 business days from the point you sign the agreement and your domain is registered. We handle everything — website, automations, dashboard, Google Business Profile. You do not need to be involved in the technical setup at all.
What if I already have leads coming in from other sources?
The system works for every customer regardless of where they came from — word of mouth, social media, referrals, existing contacts. You can add customers manually to your dashboard and they go through the same automated process as any other lead.
How much technical knowledge do I need?
None. The dashboard is designed specifically for trade business owners who do not want to think about technology. You log in on your phone, see your customers, tap a button when a job is done, and the rest runs itself. If you can use WhatsApp, you can use this.
What is the three-month minimum about?
Setting up your full system is a significant piece of work. The three-month minimum means we can invest properly in your setup knowing there is time for the system to prove its value. After three months, it is rolling monthly with 30 days written notice to cancel.
Can I spread the cost of the first month?
Yes. You can pay £250 on the day you sign the agreement and £250 on the first of the following month, then £500 per month from there. Or pay three months upfront at £1,500. Both options include everything with no difference in what you receive.
Does this work for my type of trade?
The system is built specifically for plumbers, electricians, and kitchen and bathroom fitters. If you are a small team or owner-operator doing high-ticket jobs and losing time and money to admin, this is built for you. If you are unsure, get in touch and we will tell you honestly.
Who owns my website and data?
You do. Your domain is registered in your name, your Google Business Profile is yours, and all your customer data belongs to your business. We are the operator, not the owner. If you ever leave, everything is yours to keep.
Get in touch

LET'S TALK ABOUT YOUR BUSINESS.

Fill in the form and we will get back to you within one business day. No sales pressure — just a straight conversation about whether this makes sense for you.

📧
lewis@grahamindustries.co.uk
📍
Stornoway, Isle of Lewis, Scotland

We take on a limited number of new clients each month to make sure every business gets the attention it deserves during setup. If you are ready to move forward, get in touch sooner rather than later.